What do you think about having Angelina Jolie on the cover of a Bible?
“First published in Sweden last year, “Bible Illuminated: The Book” is the glossy fashion magazine-style publication that features Jolie. It looks like it might be more at home on a coffee table or the nightstand of the latest hipster hotel than a church.
The creation of former advertising executives, it pairs intense photo essays — including images such as a child with a gun or beatings in the Belgian Congo under King Leopold’s II’s regime — with the scripture of the New Testament. It is aimed at people who might not otherwise ever read the Bible.”
Read the article: New Bibles alter form _ not word _ to draw readers
HT: Chri$tian Capitali$m Strikes Again: Publisher Uses Angelina Jolie Photo to Market Bible
Other resources:
- Amazon Entry
- Boing Boing
- The publisher: Illuminated World
6 Comments
fav quote (from the article):
“Contrary to popular belief, I think most Bibles are published for people who are already in the club,”
If having Angelina Jolie makes people think “Tomb Raider” … well that won’t be to far off the mark
What ever happened to the “we are moving” phase, and this was transferring over to wordpress?
Dan, thanks for asking. I jumped the gun on that announcement. The new site is not quite ready so we’re still chugging along here while we get things set up at the new place.
Dan, you can see the work-in-progress at: http://betterbibles.com
Well, I’m not certain Angelin Jolie on the cover is particularly appropriate.
Nevertheless, the content is supremely more important than the cover (or even the pictures inside).